Consumer Intelligence Manager

Description BRAND BUILDING (Marketing Plan): Builds the 360⁃marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams. Profiles consumers, adapting global guidelines to local reality. Defines the Consumer Journey according to the profiled targets. Defines the advertising and distribution mix. Adapts the marketing plan accordingto sales performance, trends, competitors and social media metr…